Chrysalis: Brand Standards Manual

This brand standards manual explores the development of a luxury small batch coffee brand that seeks to invoke the feeling of nostalgia and prestige. I brought the streets of Paris straight to this cup.

Drawing inspiration from Art Nouveau, Art Deco, and other iconic Parisian aesthetics, I aimed to recreate the feeling of a late night cafe visit before catching the last train home.

Project Details

  • Date: July 2021 - August 2021

  • Roles: Market Research, Branding, Logo, Graphic Design, Product Ideation, 3D modelling

  • Programs: Photoshop, Illustrator, InDesign, Dimensions

  • Team: Solo project